SEO · Nairobi

SEO services in Nairobi.

Rank for the Kenyan queries that actually convert — not vanity keywords, not "SEO traffic" that bounces in 8 seconds, but the handful of terms your customers type when they are ready to buy.

We do technical SEO, on-page optimisation, local SEO for Nairobi businesses, and content-led ranking plays. No PBNs, no "1000 links in 24 hours," no shortcuts that rank for a month and get manual-actioned in the third.

60–90 dFirst ranking movement
300+Pages audited / year
4Disciplines in one retainer
0Spammy backlink tactics

Most Nairobi businesses we audit have the same story. They have a website. Their brand name ranks on page 4 of Google. The service they actually sell ranks on page 9. Their Google Business Profile was last updated in 2021, has 8 reviews and no recent photos. They've paid three different "SEO consultants" over five years and got backlinks from casino sites in the Philippines.

This is the bad version of SEO — buying into the myth that search rankings are a ticketable task an offshore freelancer ships you on Fiverr. Real SEO is three disciplines stitched together: technical foundation (so Google can crawl, index and render your pages), content strategy (so the pages answer real buyer questions), and authority building (so other sites cite you when they cover your topic).

We run all three. The first engagement is usually an audit — a week of Screaming Frog crawl, Core Web Vitals profiling, Search Console analysis, keyword mapping, competitor linkgap. You get a prioritised 30-item fix list. Most clients hire us for the ongoing work after that. Some take the audit, execute themselves, and come back six months later when they want to compound.

Why teams choose us

What you get.

Technical SEO that actually lands

Crawl + indexation fixes, schema markup (LocalBusiness, Service, FAQ, BreadcrumbList, Article), Core Web Vitals green, hreflang when needed, canonicalisation cleaned up.

Local SEO for Nairobi businesses

Google Business Profile optimised, LocalBusiness schema wired to a real Nairobi address, NAP consistency across Kenyan directories (Yellow Pages KE, Brabys, Pigiame).

Content with Kenyan intent

Keyword research filtered to KE search volumes. Briefs written by us, content by our writer network (Kenyan journalists + SMEs). Edited until it answers the query in H1.

Link building without shortcuts

Digital PR, HARO, original data studies, guest posts on legitimate Kenyan publishers (Business Daily, Techweez, Pulse, Capital FM). No PBNs, no link farms, ever.

Measurable, quarterly

Search Console + GA4 + rank tracker in one Looker Studio dashboard. 90-minute quarterly read with the founder. What moved, what didn't, what's next.

Kenyan-market fluency

We know "web design Nairobi" converts while "web design Kenya" aggregates. We know ranking in Mombasa needs a distinct page. We know that Swahili long-tail is an opportunity most agencies miss.

Pricing · in KES

Honest numbers.

SEO auditKES 180,000 one-off

3–4 weeks. 30-item prioritised fix list your team executes.

  • Technical crawl
  • Keyword + competitor gap analysis
  • 30-item fix list (priority × effort)
  • Delivered as Notion + Loom walkthrough
Enquire
Ongoing retainerFrom KES 200,000 / mo

Audits, on-page, content editing, quarterly reports.

  • Monthly on-page sprints
  • Content brief writing
  • Dashboard maintenance
  • Quarterly 90-min read
  • 6-month minimum
Enquire
Full programmeFrom KES 400,000 / mo

Retainer + content production + link building.

  • Everything in retainer
  • 4 long-form pieces / month
  • Digital PR outreach
  • Link earning campaigns
  • Monthly ranking report
Enquire
FAQ

Questions we hear often.

How long until I see SEO results?
Technical fixes and on-page work move rankings in 60–90 days. Content-led plays and link-earning compound over 6 months. We tell you in the audit which lever is shortest for your site — some clients have a 20-item technical list that alone doubles impressions in 90 days; others need to write 30 pieces before the mid-tail moves.
Do you guarantee a #1 ranking?
No — and neither does anyone honest. Rankings are earned and defended, not owned. What we guarantee is the work, the measurement, and the plan. Any agency that guarantees a rank is either lying or using tactics that will get you penalised.
How much does SEO in Kenya cost?
An SEO audit costs KES 180,000 as a one-off. An ongoing retainer starts at KES 200,000 per month for on-page + content editing. Full programme (retainer + content production + link building) is KES 400,000 – 800,000 per month. All in Kenyan Shillings, no dollar mark-up.
Can you help with Google Business Profile?
Yes. Verifying unverified listings, fixing categories, adding services, uploading 20+ photos, setting up Q&A, replying to reviews, posting weekly updates, and connecting everything to your on-site LocalBusiness schema. For a Nairobi business, GBP is the single highest-ROI hour of SEO you can spend.
Do you do link building?
Yes — digital PR, HARO / Qwoted, original-data pieces, guest posts on legitimate Kenyan publishers (we have relationships with editors at Business Daily, Techweez, Pulse, Capital FM). We do not buy links from farms, and we refuse clients who insist on it.
What's the difference between SEO and Google Ads?
Google Ads rents attention — when you stop paying, traffic stops. SEO earns attention — when you stop paying, traffic continues, though it decays. For most Kenyan SMEs we recommend doing both: Ads for demand you can capture today, SEO for the compound that pays back in year two.
We rank in Kenya but not in Uganda. Can you help?
Yes. Usually a hreflang issue, a local-domain issue (you're on .co.ke but ranking .ug needs signals from Uganda), or an absence of Uganda-specific content. We scope international SEO as a separate workstream because the fix usually needs dedicated landing pages per country.

Let's build
something quiet.

Tell us about the problem. We'll write back within one business day.

Chat on WhatsApp