Service · Nairobi, Kenya
Social media design.
A content system that runs. Templates, type, motion rules and a monthly calendar for Instagram, TikTok, LinkedIn and X — so your feed stops looking like five different brands.
Most brands post. Few brands have a social system. We build that system: a content calendar, a template library, motion rules, caption voice and a monthly rhythm your team can run without us — but that is sharper when we are attached.
We work across Instagram, TikTok, LinkedIn, X and YouTube Shorts. Short-form video is scripted, shot (in-house, in Nairobi, or with your team) and edited in Premiere or CapCut. Statics are designed in Figma with a templated component library so your community manager can ship without a designer.
What teams hire us to fix.
- 01A feed that looks like five brands in a trench coatThree designers, three styles, no system. We replace that with one set of rules, one template library and one monthly calendar — everyone ships on-brand.
- 02Reels that die at 300 viewsScript-first: hook in the first 1.5 seconds, payoff by 7, CTA at the end. Edited for platform — vertical 9:16, captions baked in, hooks tested before shoot.
- 03A LinkedIn no one readsThe CEO's page is inactive, recruiters don't see your employer brand. We ghost-write, build a weekly editorial calendar, and design carousels that compound.
- 04Community management that is only complaintsInbound goes unanswered for days. We build SLAs, response templates, and a shared inbox. You answer DMs in minutes, not the next morning.
Everything you walk away with.
Brand visual systemTokens, templates, type rules, motion rules — one Figma library across channels.
Content calendarA month ahead, weekly review, platform-native formats.
Post designFeed posts, carousels, stories, reels and TikToks — all in-brand.
Short-form videoScripting, shooting (Nairobi + remote), editing, captions, sound.
LinkedIn programmeCEO ghost-writing, company page, team advocacy kit.
Community managementScheduled replies, SLAs, crisis plan, monthly sentiment report.
Analytics & reportingReach, saves, shares, comment quality — a monthly one-pager.
Paid-social handoffHigh-performing organic content promoted as ads — same creative, different budget.
A calm, five-step engagement.
- 01Visual systemAudit the feed, build template library, write platform rules.
- 02Content calendarFirst month mapped, themes agreed, shoot days booked.
- 03DesignPosts, reels, stories, carousels — on-brand, on time, batched.
- 04Launch & communityScheduled via your tool, captions and hashtags in-spec, inbox monitored.
- 05Report & iterateMonthly note with what worked, what didn't, and the next month's plan.
What we use, day to day.
Figma + community librariesAdobe Premiere, CapCutDaVinci ResolveLater, Buffer, PlanableMeta Creator StudioTikTok Ads Manager + BusinessLinkedIn Creator ModeShopify + Meta ShopsLoom for approvalsNotion for content calendar
How long things take.
Visual-system build3–5 weeks to design and document the system.
Monthly retainerOn-going — 20–40 pieces of content per month across 2–4 channels.
Single campaign3–4 weeks, 10–20 pieces of content tied to a single hook.
Shoot week2–3 days of shoot yields a month of short-form video.
In Kenyan Shillings.
Visual systemFrom KES 300,000 — one-off.
Monthly retainerFrom KES 180,000 / month — design-only, 15–20 posts.
Full retainerFrom KES 350,000 / month — design, video, community, ads handoff.
Campaign-onlyFrom KES 200,000 — 3-week push tied to a launch.
Questions we get often.
Do you also shoot video?
Yes. We shoot in Nairobi with in-house kit (Sony FX3, lav mics, three-point light) and edit in Premiere or CapCut. Outside Nairobi we brief local crews.
Can we keep our community manager?
Yes — they usually run the tool (Later, Buffer) and own tone; we deliver assets and reply templates. We can also take it over end-to-end.
Do you write captions?
We write captions, headlines, and short-form copy in English, Swahili and Sheng. Voice is agreed in the visual-system phase so every post sounds like you.
Is TikTok worth it for a B2B brand?
Sometimes. We audit first — if your buyers are on LinkedIn, we won't waste your money on dances. TikTok wins when the brand story is visual and the audience is 18–34.
How is this different from hiring a freelancer?
Freelancers make posts; we build a system that survives their next holiday. Templates, calendars, SLAs and analytics — so any designer can ship on-brand tomorrow.
Can you boost the best-performing posts as ads?
Absolutely. Our paid team picks up organic winners, re-edits for performance, and runs them through Meta and TikTok Ads. Tight feedback loop both ways.