Pixel Africa.
A portfolio-led showcase for Nairobi's go-to custom signage manufacturer — 3D, LED, neon, acrylic, and branded merchandise.
Where it started.
Pixel Africa is a custom signage and branded-merchandise manufacturer serving Kenyan businesses — 3D signs, LED signs, neon signs, acrylic reception pieces, branded mugs, apparel, trophies. Most of their enquiries come from designers and marketing managers who know exactly what they want.
The brief was a portfolio-led site where prospects could browse signage types, see real Nairobi installations, and start an enquiry with the quote-ready details already attached.
What was hard.
Signage is visual — but we build monochrome-by-default. The portfolio had to communicate craft and finish without using colour photography of existing installations (the brand direction). We leaned on line-drawn diagrams, typography, and material-description language.
Enquiries are also technical: a "3D channel-letter sign" has a height, depth, material, backlight option and mounting type. Letting prospects assemble that spec without a 20-field form was the UX challenge.
How we solved it.
- 01Signage category pagesEach sign type (3D, LED, neon, acrylic) has a dedicated page with material options, typical use cases and price ranges.
- 02Guided enquiry flowInstead of a 20-field form, a short 3-step flow: what type of sign, approximate size, where it's being installed. Rest of the spec is captured on a callback.
- 03Portfolio as proofRecent Nairobi installations shown as line illustrations + short case notes — craft without shouting.
- 04LocalBusiness + Product schemaSchema markup so Google's local pack shows Pixel for 'signage Nairobi' and 'neon signs Kenya' queries.
What we built it with.
The outcome.
- Category pages per signage type.
- 3-step enquiry flow + callback booking.
- Portfolio with Nairobi case notes.
- Monochrome visual system honouring the client's brand direction.
- Local SEO schema for Kenyan signage queries.